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About Us

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Our Journey

Timeline

More than two decades of experience, learning, innovation, and continuous development in the architectural coatings industry. The story of Tornado began with an international partnership in Türkiye and gradually evolved into local manufacturing in Iran and expansion into regional markets. Throughout this journey, our goal has remained simple: to stay one step ahead of market needs by developing products that make construction faster, easier, and more reliable — while sharing the knowledge needed to use them correctly.

2006
The Beginning of a Different Journey in Türkiye

Our story began in 2006 in Denizli, Türkiye, when Masoud Sherkati joined forces with his Turkish friend and business partner, Ahmad. Together, they established Demet Boya, starting their activities in the architectural and decorative coatings industry.

In its early years, Demet Boya imported and distributed products from leading American brands, including Sherwin-Williams, Benjamin Moore, and Pratt & Lambert, in the Turkish market. This experience provided valuable insight into modern coating technologies, international quality standards, and the evolving needs of different markets.
2007
From Importing to Manufacturing

The experience gained during those early years soon led the company toward manufacturing. Demet Boya partnered with an Italian company active in the coatings industry to establish its own production line in Denizli.

This partnership was about more than simply setting up a production facility. It created an opportunity to develop technical expertise, transfer manufacturing know-how, and work with European production standards — experience that would later play an important role in our development in Iran.
2009
Bringing Demet Boya to Iran

After years of activity in Türkiye, the next step was Iran. Masoud introduced Demet Boya products to the Iranian market and established the brand's official sales representation in the country.

At the time, these products offered technologies and levels of quality that were relatively new to a large part of the Iranian market. This gave us the opportunity to better understand the needs of local customers, contractors, and applicators — and eventually showed us that a different approach was needed to make these solutions more accessible.
2011
The Birth of Tornado

The imported products offered high quality, but import costs, transportation expenses, and the resulting price made it difficult for them to reach their full potential in the Iranian market.

That was when we made an important decision: instead of continuing solely with imports, we decided to bring our experience and technical knowledge into Iran and start manufacturing locally.

{% translate "With the establishment of a production facility in the Savadkuh region, Tornado was born — a brand created from the beginning with a clear goal: to manufacture high-quality products aligned with European standards while responding to the real needs of the Iranian construction market." %}
2012
Introducing Decorative Coatings to Iran

{% translate "At the time, decorative coatings were still relatively new and unfamiliar to many professionals in the Iranian construction industry. Tornado became one of the pioneers in introducing these products to the market and helping create a new perspective on architectural finishes and interior design." %}

Paint was no longer simply a protective layer for a wall. It could become an essential part of the design itself, giving architects, interior designers, and project owners the freedom to create distinctive textures, surfaces, and spaces.
2014
Moving Toward Advanced Facade Solutions

As our understanding of the market grew, so did Tornado's product portfolio. One of the important steps in this journey was the introduction of specialized elastic facade coatings.

Designed to provide flexibility and resistance to environmental conditions, these products offered a new solution for facade applications and helped improve the durability and long-term performance of architectural surfaces.
2015
A Product Is Only as Good as Its Application

When a new product enters a market, introducing the product itself is only part of the journey. The right application method is equally important.

That is why Tornado began placing a strong focus on education alongside manufacturing and sales. We provided specialized training for customers, professional painters, and applicators, helping them understand both the products and the correct application techniques.

This approach helped improve execution quality and gave professionals the confidence to work with new-generation coating systems.
2016
Making Drywall Finishing Simpler

One of the most important milestones in Tornado's development was our move into specialized drywall coating solutions.

Tornado introduced specialized drywall coatings in two categories: Simple and Flexible. These products were developed to simplify traditional finishing processes and reduce time-consuming steps such as putty application.

The result was a faster and more efficient workflow, while also reducing the physical effort and workload required from painters and applicators.
2017
Taking Tornado Beyond Iran

Once Tornado products had established a strong position in the Iranian market, we began expanding beyond the country's borders.

In 2017, Tornado entered the Iraqi market, with products becoming available in major cities including Baghdad, Erbil, Sulaymaniyah, Samarra, and Najaf, as well as other regions across the country.

This was an important milestone in our growth and demonstrated that the solutions developed for the Iranian market could also meet the needs of construction professionals across the region.
2019
Quality Measured Against European Standards

Quality has always been one of Tornado's fundamental principles. From product development to manufacturing, we have continuously invested in research and development, carefully selected raw materials, quality control, and ongoing improvement.

This commitment has enabled our products to achieve recognized European standards and provide high-performance solutions for a wide range of construction projects.
2021
When We Stand Behind Our Quality

We believe in the products we manufacture — and we believe that confidence should be backed by a real commitment.

Selected Tornado products are offered with a minimum 10-year warranty, reflecting our confidence in their quality, durability, and long-term performance.
Today
More Than 100,000 m² of Successful Drywall Applications Every Year

Today, Tornado represents more than two decades of experience in coatings, manufacturing, research and development, and close collaboration with construction professionals.

One of the strongest examples of this journey is the success of our specialized drywall coating solutions. More than 100,000 square meters of Tornado drywall products are successfully applied every year across a wide range of projects.

For us, this number is more than a statistic. It represents the trust of contractors, applicators, and construction professionals who choose Tornado solutions for their projects.

Over the years, Tornado products have been used in numerous landmark projects, and you can explore some of these projects in our Completed Projects section.

Our journey started in Türkiye, manufacturing was brought to Iran, and our products eventually reached regional markets. Today, we continue to follow the same principle that has guided us from the beginning:

To develop high-quality products and provide solutions that make construction better, simpler, and more durable.